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Welcome to the Thrad DSP API documentation. This documentation will help you integrate your Demand-Side Platform (DSP) with the Thrad Supply-Side Platform (SSP). The Thrad DSP API allows your DSP to participate in real-time first-price auctions for conversational ad placements. Your DSP will receive bid requests from active chat conversations, submit bids, and generate ad creatives (optional) when you win auctions.

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Next Steps

Thrad supports two integration paths. Pick the one that matches your stack:

AI-Native

Thrad’s native JSON bid protocol, purpose-built for conversational ad placements.

OpenRTB

Standard OpenRTB 2.6 + Native 1.2 — integrate with your existing oRTB bidder.

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Support

For integration support or questions, contact us at contact@thrad.ai